Article

Name: The environmental management discourse as an institutional discourse (a case study based on Russian and American Internet resources)

Authors: O. A. Kazakova, E. M. Filippova

National Research Tomsk Polytechnic University Tomsk, Russian Federation

In the section Linguistics

Abstract: This study was conducted within a framework of current research directions devoted to the description of new topic-based discourses (sub discourses) being developed in modern speech practice. The purpose of the study was to identify the specific features of the environmental management discourse as a separate form of the institutional discourse and to compare Russian environmental management discourse and American environmental management discourse basing on Internet-resources. The methodology of institutional discourse analysis was used to describe the main characteristics of the discourse reflecting its socio-cultural and communicative-pragmatic features: the main speech genres of discourse, goals, values, and subjects of discourse. The data for this study were collected by means of a continuous sampling method. Given the key concept of environmental management discourse (“prirodopol’zovanie” / “environmental management”), all the Internet resources related to the environmental management discourse were selected from the Internet-search results (with the help of Google search service). As a result, structural and intentional typologies of the Internet resources presenting the Russian virtual environmental management discourse and American virtual environmental management discourse have been compiled. The genre and stylistic content of Internet resources under consideration was characterized. The core objectives and values of the virtual environmental management discourse were identified. The discourse subjects were described. For all the parameters of compared language material, similarities and differences were revealed. A conclusion was drawn that in the modern Internet space, a new thematic institutional discourse − the environmental management discourse was formed. This discourse shows all significant discourse parameters and has national and cultural patterns or characteristics. The differences between Russian and American virtual environmental management discourse are accounted for by the differences in Russian and American cultures and the differences in the state of the environmental management sphere in Russia and America.

Keywords: discourse, ecological discourse, computer-mediated communication, environmental management, speech genre, communicative goal, author, addressee, values

Bibliography:

Basalaeva E. G., Shpil’man M. V. Mnogotochie kak ob”ekt yazykovoy refleksii v internet- diskurse [Dots as an object of language reflection in internet-discourse]. Siberian Journal of Philology. 2015, no. 3, рр. 248–255.

Bychikhina O. V. Analiz osnovnykh kommunikativnykh modeley rossiyskogo i kitayskogo biznes-diskursov [Analysis of the main communicative models of Russian and Chinese business discourses]. Novosibirsk State Pedagogical University Bulletin. 2014, no. 5, рр. 158–166.

Dedyu I. I. Ekologicheskiy entsiklopedicheskiy slovar’ [Ecological encyclopedic dictionary]. Kishinev, Gl. red. Mold. sov. entsikl., 1990, 406 p.

Didenko V. V. Osobennosti aktualizatsii freyma “tolerantnost’” v russkom i amerikanskom migratsionnykh mediadiskursakh [Actualizations of the frame of tolerance in Russian and American migration media discourses]. Tomsk State University Journal. 2017, no. 418, рр. 14–23.

Karasik V. I. Yazykovoy krug: lichnost’, kontsepty, diskurs [Language circle: personality, concepts, discourse]. Volgograd, Peremena, 2002, 477 р.

Karasik V. I. Lingvokul’turnye tsennosti v diskurse [Linguocultural values in discourse]. Foreign Languages in Tertiary Education. 2015, no. 1 (32), рр. 25–35.

Kazakova О. А. Dialektnaya yazykovaya lichnost’ v zhanrovom aspekte [The dialect language personality in the genre aspect]. Tomsk, Tomsk Polytechnic University Publ., 2007, 200 р.

Kogut S. V. Diskursivnye markery v pis’mennom nauchnom diskurse [Discourse markers in written scientific discourse]. Siberian Journal of Philology. 2016, no. 2, рр. 157–163.

Kositskaya F. L., Zaitseva I. E. Frantsuzskiy kosmetologicheskiy diskurs v sfere professional’noy kommunikatsii [French cosmetology discourse in the sphere of professional communication]. Tomsk State Pedagogical University Bulletin. 2017, no. 6, рр. 20–24.

Krapivkina O. A. Dve grani diskursa – dve ipostasi sub”ekta [Two edges of discourse – two guises of the subject]. Siberian Journal of Philology. 2016, no. 1, рр. 137–143.

Lappo M. A. Pragmatika novykh oboznacheniy i samooboznacheniy v sovremennom pedagogicheskom diskurse [Pragmatics of new notations and self-notations in modern pedagogi- cal discourse]. Novosibirsk State Pedagogical University Bulletin. 2016, no. 2, рр. 124–137.

Likhanov M. V. Ekskursionnyy diskurs: k modeli opisaniya [Excursion discourse: on the model of description]. Tomsk State University Journal. 2016, no. 404, рр. 5–14.

Lutovinova O. V. Lingvokul’turologicheskie kharakteristiki virtual’nogo diskursa [Lingvoculturological characteristics of the virtual discourse]. Abstract of Dr. philol. sci. diss. Volgograd, 2009, 39 p.

Mishankina N. A. Pragmatika nauchnogo diskursa [Pragmatics of scientific discourse]. Novosibirsk State Pedagogical University Bulletin. 2015, no. 2, рр. 126–133.

Razduev А. V. Diskurs sfery nanotekhnologiy kak vid nauchnogo diskursa (na materiale sovremennogo angliyskogo yazyka) [Nanotechnology discourse as a type of scientific discourse (Based on the material of the modern English language)]. Bulletin of Chelyabinsk State University. 2013, no. 37, рр. 52–55.

Sharikova L. A. Metafora voyny v politicheskom diskurse [The metaphor of war in political discourse]. Siberian Journal of Philology. 2012, no. 1, рр. 155–162.

Silantev I. V. Tekst v sisteme diskursnykh vzaimodeystviy [Text in the system of discourse interactions]. Critique and semiotics. 2004, iss. 7, рр. 98–123.

Snyatkov K. V. Televizionnyy sportivnyy diskurs: aspekty kommunikativno-pragmaticheskogo analiza [Television sport discourse: aspects of communicative and pragmatic analysis]. Izvestia: Herzen University Journal of Humanities & Science. 2007, no. 37, рр. 189–194.

Ulanov A. V. Kommunikativnye strategii v voennom diskurse [Communicative strategies in the military discourse]. Siberian Journal of Philology. 2014, no. 4, рр. 246–254.